PORTFOLIO
case studies
A collection of client results throughout the years.
Como La Flor Mexican Food
industry: food and beverage
Video-Driven Storytelling + Social Media Management
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Lent creative support to share Delia’s story through heartfelt social content.
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Sparked an outpouring of support from the Phoenix foodie community, resulting in thousands of shares, increased followers, and real financial impact for Delia’s business.
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The community’s support resulted in $5K+ in sales and donations, and grew their Instagram to over 7K followers. Most importantly, it helped keep the lights on and business running.
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Over 1 million organic impressions across Instagram.
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Instagram engagement rate increased by over 200% during this period.
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Reached audiences beyond Phoenix through organic word-of-mouth.
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500+ shares on the original video post
ashley wineland
industry: music and entertainment
Video-Driven Storytelling + Social Media Management
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Developed a monthly content strategy focused on tour life, behind-the-scenes moments, and direct-to-fan storytelling, resulting in 1.49M+ content views and 402K+ accounts reached.
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Produced Instagram Reels and Stories that reflected Ashley’s real voice — from candid moments on the road to her favorite hobbies — which drove 121K+ interactions and 55K profile visits.
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Helped maintain visibility and engagement across platforms during active touring months, ensuring fans stayed connected both online and in person, and added 13.7K new followers.
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Strategy also translated to conversion with 24.5K+ link clicks (+3,600% YoY) to streaming platforms, ticket links, and brand partners.
CROWN & BLADE TURF
industry: home and landscape
Video-Driven Storytelling + Social Media Management
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Produced a viral ASMR-style video, earning over 125K organic views.
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Grew TikTok from 0 to 2,600 followers, leveraging short-form video and boosting high-performing organic content to maximize growth.
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Increased Instagram reach by 114% and content interactions by 100%.
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Elevated their brand image with professional photo, video, and social strategy — aligning their digital presence with the premium quality of their work.
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Built a multi-platform strategy that highlighted crew culture, craftsmanship, and the lasting value of turf installations.