PORTFOLIO
case studies
Crown & Blade Turf
Creative direction, social strategy & content production.
A premium turf and outdoor design company delivering high-end installs, Crown & Blade needed a digital presence that reflected the quality of their work and positioned them as a leader in a competitive market.
Low brand awareness in a saturated market.
Limited online presence made it difficult to stand out or become a go-to name locally.
Lack of social proof and credibility online.
Low following and minimal engagement created friction for potential high-ticket clients.
Content didn’t reflect the quality of work.
High-end installations weren’t being translated into content that communicated value or lifestyle transformation.
No clear content strategy or messaging pillars.
Without defined themes, content lacked direction and consistency, weakening overall impact.
The Problem.
The Shift.
We repositioned Crown & Blade’s social presence to reflect the premium nature of their work. This began with defining clear content pillars centered around pet-friendly living, low maintenance, aspirational design, and cost savings, giving every piece of content a distinct purpose within the overall strategy.
The Work.
Full Social Media Strategy
and Management
Paid Social
To Support Growth.
Content Production
Photo + Video
Social-Lead Graphics
Visual Brand Direction
Part 107: Commercial Drone Pilot License
The Impact.
A shift from inconsistent posting to a high-performing, multi-platform presence.
1 / Viral Breakthrough
Produced a viral ASMR-style video generating 125K+ organic views.
2 / Platform Growth
Scaled TikTok from 0 to 4.3K, Instagram from 682 to 2.1K, and Facebook from 300 to 5.9K.
3 / Performance Lift
Increased Instagram reach by 114% and content interactions by 100%
4 / Strategic Amplification
Leveraged short-form video and strategic boosts to amplify high-performing content.
5 / Elevated Visual Presence
Elevated the brand’s digital presence through professional photo and video, including drone footage.
6 / Systemized Content Engine
Built a multi-platform content system highlighting crew culture, craftsmanship, and long-term value
Ashley Wineland
Creative direction, social strategy & content production.
A growing independent artist with a powerful voice and nationwide tour presence, Ashley was ready to elevate her digital presence to match the scale of her music and momentum.
Lack of a cohesive campaign strategy.
Releases and announcements lacked a structured rollout, resulting in missed momentum and lower audience anticipation.
Content wasn’t converting into measurable growth.
Social presence wasn’t consistently driving presaves, streams, or mercht sales; leaving revenue potential untapped.
Inconsistent visual identity across content.
Without a defined creative direction, posts didn’t always feel like part of a unified era or brand story.
Under-leveraged audience engagement
A loyal fanbase existed, but there was no system to actively involve them in campaigns or turn them into advocates.
The Problem.
ashley wineland
industry: music and entertainment
Video-Driven Storytelling + Social Media Management
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Developed a monthly content strategy focused on tour life, behind-the-scenes moments, and direct-to-fan storytelling, resulting in 1.49M+ content views and 402K+ accounts reached.
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Produced Instagram Reels and Stories that reflected Ashley’s real voice — from candid moments on the road to her favorite hobbies — which drove 121K+ interactions and 55K profile visits.
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Helped maintain visibility and engagement across platforms during active touring months, ensuring fans stayed connected both online and in person, and added 13.7K new followers.
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Strategy also translated to conversion with 24.5K+ link clicks (+3,600% YoY) to streaming platforms, ticket links, and brand partners.
Como La Flor Mexican Food
industry: food and beverage
Video-Driven Storytelling + Social Media Management
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Over 1 million organic impressions across Instagram.
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Lent creative support to share Delia’s story through heartfelt social content.
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Sparked an outpouring of support from the Phoenix foodie community, resulting in thousands of shares, increased followers, and real financial impact for Delia’s business.
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The community’s support resulted in $5K+ in sales and donations, and grew their Instagram to over 7K followers. Most importantly, it helped keep the lights on and business running.
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Instagram engagement rate increased by over 200% during this period.
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Reached audiences beyond Phoenix through organic word-of-mouth.
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500+ shares on the original video post
