
THE TEAM

Founder & Creative Director
Sarah Vitel
Meet Sarah, Founder & Creative Director of Social by Sheba. She leads with a blend of creative direction, strategy, and storytelling to bring brands to life through intentional, elevated content.
When she’s not behind the camera or building out content strategies, you’ll find her exploring local coffee shops, trying new restaurants, thrifting for hidden gems, or spending time outdoors with her dog, Sheba. She’s equally inspired by live music, travel, and slow moments in nature—experiences that continuously shape the way she sees and creates.

Chief Treat Officer
Sheba
Meet Sheba, our Cheerleader, Emotional Support, and Forever Inspiration. She’s the reason we exist and the energy behind everything we do. Sassy, smart, and undeniably sweet, Sheba embodies the spirit we strive for daily. She’s not just part of the team, she’s the standard.
Off the clock, she’s either at daycare, demanding attention, or reminding everyone she is, in fact, the center of attention. Fuel her with chicken treats, peanut butter kongs, and a pup cup, and she’s unstoppable.

Booking Assistant
Emily Kay
Meet Emily Kay, she supports booking and client coordination. With a focus on organization and clear communication, she helps keep projects running smoothly behind the scenes. Occasionally you'll find her on-set and assisting at shoots. When she's not assisting Social by Sheba you'll find her on the volleyball court, enjoying time with her 2 newfy-poo's, and serving patients as a nurse.